some of the brands that had used the stars involved in the Edison Chen sex photo scandal

H.K. star Chen steps back in wake of photo scandal

Lifestyles of the rich and famous and how it affects your brand


Lifestyles of the rich and famous and how it affects your brand

Edison Chen sex photo scandal
some brands may spend tonnes of money on product placement in big budget movie and TV productions, Flemming astutely suggests a better way might be for brands to leverage on their product presence in hot incidents such as these to promote brand awareness:

While this may or may not be intentional product placement, netizens clearly made a special effort to seek out the brands featured in the popular film and talked about it with fellow users. This is an example of how brands can have an active presence in online discussions around hot topics, such as films. Association with popular films or events, can not only create brand awareness but can also form a stronger association between the brand and spokesperson/celebrities.

Brands should leverage these types of opportunities to promote brand awareness (i.e. facilitating the spread of the existing buzz around brand information) when sponsoring hot incidents or when associated with incidents or popular events by Edison Chen sex photo scandal
.(Of course, the Edison Chen sex photo scandal
case is not the case that brands necessarily want to be attached to.)




edison girls





brands that had used the stars involved in the Edison Chen sex photo scandal
as spokespeople were scrambling for help (by calling up his company of course) when the scandal broke out, some netizens were “more interested in the Edison Chen sex photo scandal
in the background of the photos than the people themselves".





edison edison chen blog edison chen图 edi

Popular actor and singer Edison Chen apologises after nude pics leak online

SORRY ABOUT THAT: Hong Kong Star Edison Chen has apologised after nude pictures of himself leaked online


Popular actor and singer Edison Chen has apologised after images appearing to show the Hong Kong star partially nude online
Popular actor and singer Edison Chen has apologised after images appearing to show the Hong Kong star partially nude in the company of several starlets leaked onto the internet.

edison chen apologizes to six artistes

In a video statement Chen, 27, called the postings of the photographs "intentionally hurtful and malicious".

"I hereby use this opportunity to apologise to anyone who has been affected by this strange, strange ordeal," Chen said.

Police believe the images were copied from Chen's computer when it was serviced last year.

Edison Chen * photos pictures scandal
"If you ever downloaded any of these images, please do not forward them to anyone ... If you are still in possession of these images, I urge you to please destroy them immediately," a subdued-looking Chen added in the video.

The photographs, which appear to show Chen in bed with singer Gillian Chung, along with suggestive images of actress Cecilia Cheung, were recently posted online, sparking a media frenzy in the celebrity-mad former British colony.




Hong Kong police said some 1300 private shots of celebrities had been stolen from a faulty personal computer.

"A person had taken his computer to be fixed, but during the maintenance period, someone used dishonest means to take some information from the computer and distributed this information indiscriminately to others," assistant police commissioner Wong Fook-chuen told reporters.

While the police gave no specific names, Hong Kong's Ming Pao newspaper reported the photographs belonged to Chen.

"A person in the shop found hidden inside (Chen's) computer, confidential nude pictures of naked female stars, which were then secretly copied," Ming Pao reported, quoting an anonymous source.

The computer shop was subsequently raided by police officers in a widening investigation across the territory, which has led to eight arrests for infringement of obscene material laws, and the seizure of more than 1000 explicit images, including four women whom were public figures, the police said.

Hong Kong's police commissioner, Tang King-shing, said the case was being treated seriously and warned the possession and distribution of such images might be illegal.