Lifestyles of the rich and famous and how it affects your brand
Lifestyles of the rich and famous and how it affects your brand
Edison Chen sex photo scandal
some brands may spend tonnes of money on product placement in big budget movie and TV productions, Flemming astutely suggests a better way might be for brands to leverage on their product presence in hot incidents such as these to promote brand awareness:
While this may or may not be intentional product placement, netizens clearly made a special effort to seek out the brands featured in the popular film and talked about it with fellow users. This is an example of how brands can have an active presence in online discussions around hot topics, such as films. Association with popular films or events, can not only create brand awareness but can also form a stronger association between the brand and spokesperson/celebrities.
Brands should leverage these types of opportunities to promote brand awareness (i.e. facilitating the spread of the existing buzz around brand information) when sponsoring hot incidents or when associated with incidents or popular events by Edison Chen sex photo scandal
.(Of course, the Edison Chen sex photo scandal
case is not the case that brands necessarily want to be attached to.)
edison girls
brands that had used the stars involved in the Edison Chen sex photo scandal
as spokespeople were scrambling for help (by calling up his company of course) when the scandal broke out, some netizens were “more interested in the Edison Chen sex photo scandal
in the background of the photos than the people themselves".
edison edison chen blog edison chen图 edi
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