some of the brands that had used the stars involved in the Edison Chen sex photo scandal

H.K. star Chen steps back in wake of photo scandal

Lifestyles of the rich and famous and how it affects your brand


Lifestyles of the rich and famous and how it affects your brand

Edison Chen sex photo scandal
some brands may spend tonnes of money on product placement in big budget movie and TV productions, Flemming astutely suggests a better way might be for brands to leverage on their product presence in hot incidents such as these to promote brand awareness:

While this may or may not be intentional product placement, netizens clearly made a special effort to seek out the brands featured in the popular film and talked about it with fellow users. This is an example of how brands can have an active presence in online discussions around hot topics, such as films. Association with popular films or events, can not only create brand awareness but can also form a stronger association between the brand and spokesperson/celebrities.

Brands should leverage these types of opportunities to promote brand awareness (i.e. facilitating the spread of the existing buzz around brand information) when sponsoring hot incidents or when associated with incidents or popular events by Edison Chen sex photo scandal
.(Of course, the Edison Chen sex photo scandal
case is not the case that brands necessarily want to be attached to.)




edison girls





brands that had used the stars involved in the Edison Chen sex photo scandal
as spokespeople were scrambling for help (by calling up his company of course) when the scandal broke out, some netizens were “more interested in the Edison Chen sex photo scandal
in the background of the photos than the people themselves".





edison edison chen blog edison chen图 edi

Edison Chen, Bobo Chan, Gillian Chung and Cecilia Cheung embroiled in Hong Kong's biggest sex photo scandal ever

Edison Chen, Bobo Chan, Gillian Chung and Cecilia Cheung embroiled in Hong Kong's biggest sex photo scandal ever


Hong Kong celebrities Edison Chen (陈冠希), Bobo Chan (陈文媛), Gillian Chung (钟欣桐) and Cecilia Cheung (张柏芝) are currently embroiled in an embarrassing sex photo scandal that has whipped up a storm in the territory and the rest of the Chinese-speaking world. It all started on 27 January when various photographs of people resembling the above-named celebrities were all posted one after the other including the Hong Kong Discussion Forum and free.photo.girls.hk. The photos in question included:




裸照风暴升级张柏芝受害
Edison Chen, Bobo Chan, Gillian Chung and Cecilia Cheung



A girl resembling Gillian Chung (from the squeaky-clean group Twins) with breasts peeking out from her bikini and her legs spread apart. In another picture, a man resembling Edison Chen performs cunnilingus on her.
A girl resembling Bobo Chan (Edison Chen's ex girlfriend)
Bobo Chan (Edison Chen's ex girlfriend) performing fellatio on him, with his love lollipop in full glory.
A dazed-looking Cecilia Cheung posing in uniform in one picture, and nude in a bathroom in another.

As ESWN points out, the pictures were released in a phased rollout, leaving eager netizens "waiting all night and all day at the various bulletin board systems in Hong Kong, Taiwan and mainland China". Chung's company, Emperor Entertainment, soon declared the pictures to be photoshopped fakes and Ming Pao Daily News, Apple Daily, Oriental Daily News and The Sun took that position in their front page stories subsequently. But as more and more photos were released into public domain, the newspapers soon changed their tune.

Netizens say the bathroom the Gillian Chung Cecilia Cheung lookalike was photographed in looks like that of Edison Chen's as seen in his blog. She also sports the same belly ring, earring and tattoos as the real Cecilia Cheung. Various photography experts have also told the media that the pictures do not seem modified. Even the Hong Kong cops soon conceded that the pictures appear real.

Obviously, Shanghaiist is a respectable blog, and there is NO WAY we're telling you how to get a hold of those pics. (We've been told if you Google or Baidu hard enough, you will get what you want. Be careful of the viruses lurking out there when downloading stuff though!) Let's just say that after getting hold of the whole set of pics (including some high resolution ones), we found it hard to believe that the pics were doctored.







陈小春应采儿甜蜜出行 未受不雅照影响(图)
Our journalist friends (around the region) also tell us of how their colleagues have been gathering around computer monitors perving analysing the entire range of pictures together. Most of them appear to have made up their own minds. Among the exclamations frequently heard in offices and at lunch across Asia this week: "OMG! Cecilia is so hairy! She could use a shave!" and "Oh dear! He is so small!"

Popular actor and singer Edison Chen apologises after nude pics leak online

SORRY ABOUT THAT: Hong Kong Star Edison Chen has apologised after nude pictures of himself leaked online


Popular actor and singer Edison Chen has apologised after images appearing to show the Hong Kong star partially nude online
Popular actor and singer Edison Chen has apologised after images appearing to show the Hong Kong star partially nude in the company of several starlets leaked onto the internet.

edison chen apologizes to six artistes

In a video statement Chen, 27, called the postings of the photographs "intentionally hurtful and malicious".

"I hereby use this opportunity to apologise to anyone who has been affected by this strange, strange ordeal," Chen said.

Police believe the images were copied from Chen's computer when it was serviced last year.

Edison Chen * photos pictures scandal
"If you ever downloaded any of these images, please do not forward them to anyone ... If you are still in possession of these images, I urge you to please destroy them immediately," a subdued-looking Chen added in the video.

The photographs, which appear to show Chen in bed with singer Gillian Chung, along with suggestive images of actress Cecilia Cheung, were recently posted online, sparking a media frenzy in the celebrity-mad former British colony.




Hong Kong police said some 1300 private shots of celebrities had been stolen from a faulty personal computer.

"A person had taken his computer to be fixed, but during the maintenance period, someone used dishonest means to take some information from the computer and distributed this information indiscriminately to others," assistant police commissioner Wong Fook-chuen told reporters.

While the police gave no specific names, Hong Kong's Ming Pao newspaper reported the photographs belonged to Chen.

"A person in the shop found hidden inside (Chen's) computer, confidential nude pictures of naked female stars, which were then secretly copied," Ming Pao reported, quoting an anonymous source.

The computer shop was subsequently raided by police officers in a widening investigation across the territory, which has led to eight arrests for infringement of obscene material laws, and the seizure of more than 1000 explicit images, including four women whom were public figures, the police said.

Hong Kong's police commissioner, Tang King-shing, said the case was being treated seriously and warned the possession and distribution of such images might be illegal.